Katawave
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Thoughts
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Reimagining business
Fusion innovation
The imagination deficit
R&D2go3D
02: Heston Blumenthal
01: Walt Disney
Homogenous brands
Ideology is the new segmentation
Conflicts in imagination
03: Buckminster Fuller
What does empathy have to do with innovation?
04: Coco Chanel
Big thinking not (just) Big Data
The power of hybrid business
05: Banksy
Immersion in the experience age
Steve Jobs Didn’t Invent the iPhone — But He Did Make it Happen
Handling the Truth
Starting from the Wrong Place — Sins of the Father
Ant Mills, Insanity Loops and Waggle Dances: Ants, HiPPOs & Bees
Creating Choice“S” — Climbing the Right Ladder